Search Engine Optimization (SEO) is a technique which helps your website or blog to rank on different Search Engine Result Page (SERPs) which include Google, Bing and Yahoo.
WHY SEO IS IMPORTANT?
Search Engine Optimization (SEO) is important because with the help of SEO you can grow your business, websites and blogs on the higher level.
In SEO the content of your blog or website plays the major role to rank on SERPs. If your content is relevant and good then it may be more chances to increase the ranking of your website or blog.
IMPORTANT WEB SEARCH ENGINE
Web Search Engine is a software that is designed to search the information on the World Wide Web. Some important Web Search Engine are:
Google is the most popular and most used Search Engine.
Most of the people from different World use Google to search the information.
Google is the best way to grow your business with your website or blog.
If your website or blog rank higher on the Google, then it increases the traffic of your website or blog.
After Google, Bing is the most used Search Engine.
Bing is a Search Engine which is operated by the Microsoft.
You can also rank your website or blog on the Bing, it also helps to increase the traffic.
TYPES OF SEARCH ENGINE OPTIMIZATION
As SEO plays the most important role, so it has 2 types:
1. ON PAGE SEO:
On Page SEO refers the quality of the content which means that the content should be relevant and good.
The important factor in On Page SEO is the title of content, description, meta description, images, alt image and title image, slug, HTML tags, categories and many more other factors.
2. OFF PAGE SEO:
Off Page SEO is a technique which is used to increase the ranking of your website.
It can be increased by link building, creating backlinks.
Backlink is the technique in which you shared your website link to other websites to increase the ranking of your site. Backlinks have different types which includes:
- Directory Submission
- Social Bookmarking
- Video Submission
- Classified Submission
- Article Submission
TOOLS IN SEO
Some major tools of SEO are:
This is a brief explanation about Search Engine Optimization (SEO) which plays a major role to grow your business and increase traffic on your website.